Education

Education 2018-05-11T12:41:01+00:00

2018 Education Sessions

11:50 a.m to
12:50 p.m

Everyone Communicates, Few Connect: What the Most Effective People Do Differently

Champion’s Club West
Dr. Gabrielle Gabrielli, CEO, Gabrielle Consulting

http://gabrielleconsulting.com

Every day, we communicate frequently in person and via text messages, phone calls, social media, and email. Unfortunately, miscommunication happens often, and we miss opportunities to connect with people through much more meaningful communication. If you want to truly succeed, you must learn to connect with others and with yourself. Dr. Gabrielle K. Gabrielli, Maxwell certified leadership speaker, coach, and trainer, will share strategies that will help you improve your ability to move beyond just communicating to connecting with others.

1:00 p.m to
1:50 p.m.

Redefining the Event Life Cycle

Stadium Room
Vincent Hunt, CEO, Buildership Academy

http://about.me/vincenthunt

It’s 2018. We are living in a time where there is an abundance of information, connection, and access to Thought Leaders and as it pertains to “physical” events. Planners are faced with the same challenges as modern Marketers and Storytellers when it comes to capturing their audiences, providing value and delivering on the promise of growth. In my talk, Redefining the Event Life Cycle, we will explore how technology, people’s innate desire to connect and our ability to tap into our audiences “attention bandwidth” has radically changed the TRUE event life cycle.  When does an event actually begin? When does it end? How can we monetize touch points along the users’ journey that add value to the users experience and our own ability to sustain successful event businesses?

2:00 p.m to
2:50 p.m.

Choosing the Right Technology for Your Event

Stadium Room
Jeremy Minnick, CEO, Map Dynamics
Amanda Cook, VP Business Development, Map Dynamics

http://map-dynamics.com

There are so many technology products available now, and we feel the need to be constantly moving to the newest and fanciest thing. The Map Dynamics team will help you cut through the noise to determine what technology will actually provide value to you and what will not.


The Importance of Including Your Target Audience in Your Company’s Narrative

Pensacola Room
Jeremy Lowery, Director of Business Development, Hatch & Fly

Sometimes in business, we get so wrapped up in our own internal operations and performance goals that we lose sight of what is most important; how we serve the internal problems of our customers. Returning to a fundamental emotion-centric message that connects with the target audience will profoundly affect the overall success of a business’ events along with all other marketing efforts.

3:00 p.m to
3:50 p.m.

The Yin and Yang of RFPs

Stadium Room
Moderator: Chris Capozzi, Director of Sales & Marketing, Plaza Resort and Spa and SGMP Board Treasurer
Panelists: Steven Bonda, CMP, Global Project Manager, Conference Direct / Kathy Masterson, Director of Sales and Marketing, Hard Rock Daytona Beach / Kris Cloonan, Senior Sales Manager, DoubleTree by Hilton Orlando at SeaWorld / KayDubois Carson, Member Services Manager, Florida Court Clerks & Comptrollers

Love them or hate them, RFP’S are here to stay. It can be a very confusing and overwhelming process for both the planner and the supplier. What can we do to streamline this process so everyone wins? Join us for the Yin and Yang of the RFP process.